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Ynon Kreiz
2 posts
Why would Authentic Brands consider paying more than $20 a share for Mattel?
Mattel shares have jumped after reported takeover interest from Authentic Brands Group at more than $20 a share, but the bigger question is whether Barbie, Hot Wheels and Mattel’s wider intellectual-property portfolio could be worth more under a licensing-heavy model than the public market was assigning to the toy company.
Mattel gives Roberto Stanichi more power, but can Hot Wheels and Barbie rescue its battered valuation?
Roberto Stanichi will oversee Mattel’s global brands, marketing and product design as the company confronts weaker Barbie demand, margin pressure and activist scrutiny.