Radico Khaitan Limited, a leading player in India’s Indian Made Foreign Liquor (IMFL) sector, has introduced a new product to its esteemed vodka portfolio – the Magic Moments Remix Pink Vodka. This latest offering is strategically positioned to cater to the increasing demand for coloured and flavoured vodka in the premium segment. Initially, the product […]
In a strategic move aimed at enhancing its premium brand portfolio, Brown-Forman Corporation (NYSE: BFA, BFB) has completed the sale of its renowned Finlandia vodka brand to Coca-Cola HBC AG for a deal valued at $220 million. This sale aligns with Brown-Forman’s vision for brand innovation and portfolio premiumization. Brown-Forman Advances Strategic Portfolio Optimization with […]
The Coca-Cola Company and Pernod Ricard have forged a groundbreaking global relationship, revealing the inception of ‘Absolut & Sprite’ as a ready-to-drink cocktail. Set to make waves in 2024, this blend merges the renowned international premium vodka, Absolut, with Sprite, the globally-acclaimed lemon-lime sparkling soft drink. European Launch and Variants The innovative cocktail will be […]
SVEDKA Vodka, an imported vodka brand in the US, has launched a new line of vodka called SVEDKA Pure Infusions, which is infused with natural flavors and zero sugar. The new expressions are available in three natural flavors – Strawberry Guava, Dragonfruit Melon, and Ginger Lime that do not contain any fat, carbs, while containing […]