Bata teams up with Blue Yonder for digital merchandising transformation

Bata teams up with Blue Yonder for digital merchandising transformation

Global footwear brand Bata is set to digitally revamp its merchandising and replenishment processes by implementing Blue Yonder’s SaaS-based Allocation & Replenishment solution. The move aims to meet diverse customer demands and achieve the company’s business objectives more effectively. Bata is renowned for selling over 150 million pairs of footwear annually and boasts a retail […]