Browsing Tag
Sazerac
4 posts
Sazerac buys Au Vodka in ÂŁ300m-plus deal to expand UK and RTD presence
Sazerac has acquired Au Vodka in a deal reportedly worth over ÂŁ300 million, adding a fast-growing UK spirits and ready-to-drink brand.
Brown-Forman’s New Mix growth offsets softer tequila as developed markets weaken
Brown-Forman keeps fiscal 2027 guidance as RTD sales jump 20%, but Jack Daniel’s, tequila and developed-market weakness keep pressure on growth.
Sazerac deepens RTD cocktail push with equity stake in Alix Earle-backed SIPMARGS
Sazerac wants Gen Z growth. SIPMARGS wants national scale. Their RTD cocktail deal tests whether creator-led alcohol brands can go mainstream.
Molson Coors closes Monaco Cocktails deal, enters top five in U.S. ready-to-drink segment
Molson Coors (TAP) completes acquisition of Monaco Cocktails, entering the top five U.S. RTD suppliers. What the deal means for strategy, competitors, and investors. Read more.