Aditya Birla Fashion and Retail Ltd.’s global athletic brand, Reebok, announces the grand opening of its new flagship store in Kammanahalli, Bengaluru. This latest addition to Bengaluru’s retail landscape offers a curated selection of athletic and lifestyle wear, catering to both fitness enthusiasts and fashion-forward customers. The store’s inauguration by field athlete and Olympian O.P. […]
Aditya Birla Fashion and Retail Limited (ABFRL), an Indian fashion company, has signed a licensing deal with Authentic Brands Group (ABG) to gain exclusive rights for the distribution and selling of Reebok products in Indian and other ASEAN nations. The consideration towards purchase of inventory and other current assets and liabilities for the Aditya Birla […]
German sportswear manufacturer Adidas has agreed to sell American footwear and clothing brand Reebok to brand management company Authentic Brands Group (ABG) in a deal worth up to €2.1 billion. Currently, Reebok operates in 80 countries, with nearly 70% of its business coming from outside of the US and Canada. The footwear and clothing brand […]