Campbell’s just dropped ‘Soup’ from its name – is this the end of an era?

Campbell’s just dropped ‘Soup’ from its name – is this the end of an era?

Campbell Soup Company, a 155-year-old icon in the food industry, has announced a dramatic rebranding move: dropping “Soup” from its name. The new moniker, “The Campbell’s Company,” reflects a shift in strategy as the company pivots away from its roots as a soup maker to focus more on its growing snacks and beverages portfolio. This […]