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One A Day
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Bayer adds 1,000 mcg biotin to One A Day Women’s Multi Gummy in Walmart rollout
Bayer AG is strengthening the beauty-and-wellness positioning of One A Day Women’s Multi Gummy with a substantially higher biotin dose. The Walmart rollout could support Bayer’s recovering Nutritionals business, although consumer trust, scientific nuance and repeat purchases will determine its commercial value.