WPP to acquire Australian MarTech company Bower House Digital

WPP to acquire Australian MarTech company Bower House Digital

WPP plc, a London-based creative transformation company, has signed a deal to acquire Bower House Digital, an Australian marketing technology (MarTech) services agency for an undisclosed price. Bower House Digital is engaged in designing, building, and deploying digital experiences for its clients. Some of its customers include Aesop, Bupa, Bunnings, Myer, and Target. The Australian […]