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Kroger Precision Marketing
3 posts
Kroger slashed its sales outlook and the stock still rose. What did investors see?
The Kroger Co. cut its full-year identical-sales forecast after second-quarter growth slowed to 0.2%, but maintained profit and cash-flow guidance as e-commerce and retail-media earnings strengthened.
Kroger cuts 2026 comparable sales outlook but keeps profit guidance intact
Kroger reduced its 2026 identical-sales outlook to 0.2% to 0.8% after comparable growth slowed sharply, yet stable profit guidance, eCommerce growth and retail-media gains kept the earnings story intact.
Kroger’s first Greg Foran quarter delivers a sales beat, a margin warning, and a forced reset of the equity narrative
Kroger ($KR) Q1 FY26 revenue beats at $46.1B but margins, identical sales miss the buy side. Full executive analysis on the Greg Foran reset and what comes next.