Browsing Tag
Kantar
3 posts
After 25 years under its founder, Toluna has a new CEO. Can Amy Fenton manage AI’s threat to market research?
Toluna has appointed former MarketCast Chief Executive Officer Amy Fenton to succeed founder Frédéric-Charles Petit after 25 years. The succession comes just two weeks after Toluna launched an AI-native research platform built around synthetic personas, putting one of market research's biggest workforce questions directly in front of its new leader.
Why WPP could cut 1,000 more jobs as Cindy Rose accelerates £500m restructuring
WPP is reportedly preparing to eliminate up to 1,000 additional jobs by the end of 2026 as Chief Executive Officer Cindy Rose deepens the Elevate28 restructuring, considers further asset sales and transforms the advertising group around AI after roughly 11,000 positions have already disappeared since early 2025.
WPP shares surge 28.6% as Q2 revenue decline eases and Elevate28 turnaround gains credibility
WPP plc’s second-quarter revenue decline moderated sharply, triggering its biggest share-price gain in more than three decades. The rally raises a bigger question: is Cindy Rose’s Elevate28 overhaul beginning to produce a sustainable recovery, or did exceptionally low expectations create a powerful relief rally?