In an interesting revelation, the Infosys Knowledge Institute’s “CMO Radar 2024” report indicates that a staggering 73% of enterprises have integrated artificial intelligence (AI), including generative AI, into their marketing strategies. This widespread adoption underscores AI’s pivotal role in transforming marketing operations across various industries. The report highlights that 52% of these AI deployments are […]
Companies worldwide recognize artificial intelligence (AI) as a transformative force, poised to significantly boost productivity and revolutionize industries. Yet, a new study from Infosys Knowledge Institute (IKI), the research arm of Infosys (NSE, BSE, NYSE: INFY), reveals a stark reality: while businesses anticipate AI-driven productivity gains of 10-40%, only 2% of organizations are fully prepared […]
