General Mills expands into premium pet food with $1.45bn Whitebridge Pet Brands acquisition

General Mills expands into premium pet food with $1.45bn Whitebridge Pet Brands acquisition

In a significant move to bolster its presence in the premium pet food market, General Mills has announced the acquisition of Whitebridge Pet Brands’ North American premium cat feeding and pet treating business for $1.45 billion. This strategic purchase from European private investment firm NXMH is set to enhance General Mills’ pet food portfolio, aligning […]

General Mills to exit North American yogurt market in $2.1bn deal with Lactalis and Sodiaal

General Mills to exit North American yogurt market in $2.1bn deal with Lactalis and Sodiaal

General Mills, Inc. (NYSE: GIS) has announced definitive agreements to divest its North American Yogurt business to Lactalis and Sodiaal, two prominent French dairy companies, in deals totalling $2.1 billion USD. Following regulatory approval, the transactions are expected to close in 2025. The U.S. business will be acquired by Lactalis, while Sodiaal will take over […]

General Mills launches high-protein cereal Wheaties Protein to fuel modern athletes

General Mills launches high-protein cereal Wheaties Protein to fuel modern athletes

This spring, Wheaties, the iconic cereal brand known for celebrating athletic achievements, is expanding its product line with the introduction of Wheaties Protein. Boasting more than 20 grams of protein per serving, Wheaties Protein represents the highest protein offering in the cereal aisle to date. Manufactured by General Mills, Wheaties builds on its legacy as […]

General Mills to divest European dough businesses to Cérélia

General Mills to divest European dough businesses to Cérélia

US food company General Mills has agreed to divest its European dough businesses to Cérélia, a provider of ready-to-bake dough solutions, for an undisclosed price. According to General Mills, the proposed sale will include the company’s branded and private label dough operations in Germany as well as the UK and Ireland. The brands included are […]

Pet Plate raises $9m funding to expand pet food subscription service

Pet Plate raises $9m funding to expand pet food subscription service

Pet Plate, a subscription service in the direct-to-consumer fresh pet food industry, has raised $9 million in a Series A funding round led by DFE Capital Management and General Mills’ venture capital arm 301 INC. Marco Polo and Fernbrook Capital Management also took part in the funding round alongside existing investors, Castor Ventures and The […]