Extraordinary Brands expands fitness empire with acquisition of Neighborhood Barre

Extraordinary Brands expands fitness empire with acquisition of Neighborhood Barre

Extraordinary Brands has announced the acquisition of Neighborhood Barre, marking a significant expansion for the fast-growing fitness conglomerate. This acquisition introduces a fourth boutique fitness brand to Extraordinary Brands’ portfolio, joining pūrvelo cycle, Eat the Frog Fitness, and Row House. Neighborhood Barre, founded by Katy Richardson in 2011, has grown to 22 studios with several […]

Extraordinary Brands acquires Row House to expand fitness portfolio

Extraordinary Brands acquires Row House to expand fitness portfolio

In a strategic move to diversify and strengthen its fitness offerings, Extraordinary Brands has announced the acquisition of Row House, a leading rowing-focused group training brand. This acquisition marks the third boutique fitness brand to join the conglomerate, following Eat the Frog Fitness and pūrvelo, under the umbrella of Premium Service Brands. Unique Fitness Experience […]