Browsing Tag
Estée Lauder Companies
6 posts
Could CoverGirl and Rimmel soon leave Coty’s portfolio? Fragrance pivot raises questions
Coty launches a strategic review that could see CoverGirl and Rimmel sold, as the cosmetics group doubles down on fragrance. Find out what this pivot means.
How ARAMIS used Dwyane Wade to reinvent men’s fragrance at its NYFW debut
Discover how ARAMIS and Dwyane Wade launched the Intuition fragrance at New York Fashion Week with immersive events and modern brand storytelling.
Balmain breaks new ground with “Les Éternels de Balmain” fragrance collection
Balmain has made a bold move into the beauty industry with the launch of its inaugural fragrance collection,…
Estée Lauder completes full acquisition of DECIEM Beauty Group
The Estée Lauder Companies Inc. (ELC) has announced the successful completion of its acquisition of the remaining interests…
Estée Lauder and Microsoft launch AI Innovation Lab to transform beauty industry
In an industry-defining move, The Estée Lauder Companies (ELC) and Microsoft Corp. unveiled their latest collaboration on Friday—an…
Estée Lauder to acquire Tom Ford luxury fashion brand for $2.8bn
The Estée Lauder Companies (ELC), an American cosmetics company, has agreed to acquire the Tom Ford luxury brand…