Browsing Tag
e.l.f. Cosmetics
2 posts
e.l.f. Beauty (NYSE: ELF) leans on rhode and Hailey Bieber as core growth stalls
e.l.f. Beauty (NYSE: ELF) is posting record sales, but its core brand has stalled and tariffs squeeze margins. Hailey Bieber's rhode is now the engine.
Can e.l.f. Beauty turn Katherine Legge’s Indy 500 run into more than a sponsorship moment?
Women get a sliver of sports sponsorship. e.l.f. Beauty is using Indy 500 to test whether purpose-led branding can still move culture.