HanesBrands to sell Champion brand to Authentic Brands Group for $1.2bn

HanesBrands to sell Champion brand to Authentic Brands Group for $1.2bn

HanesBrands Inc. (NYSE: HBI) has announced a definitive agreement to sell the intellectual property and certain operating assets of its global Champion business to Authentic Brands Group for a base transaction value of $1.2 billion. This deal could potentially escalate to $1.5 billion should certain performance thresholds be met, allowing for an additional contingent cash […]

Bata India clinches licensing deal with Authentic Brands Group for Nine West footwear

Bata India clinches licensing deal with Authentic Brands Group for Nine West footwear

In a significant move to enhance its premium fashion segment, Bata India has struck a licensing and manufacturing agreement with Authentic Brands Group for the globally recognized lifestyle brand Nine West. This deal marks a pivotal step in Bata India’s strategy to appeal to a fashion-forward consumer base, signaling its commitment to the premiumization of […]

Authentic Brands nets $500m follow-on investment from General Atlantic

Authentic Brands nets $500m follow-on investment from General Atlantic

New York-based global brand owner, Authentic Brands Group, announced that it has received a $500 million primary follow-on investment from its existing investor, General Atlantic, a global growth equity firm. The move signifies Authentic Brands Group’s intention to leverage its ongoing partnership with General Atlantic to fuel its global expansion and speed up its proven […]

PDS Limited subsidiary Poetic Brands signs licensing deal for Forever 21

PDS Limited subsidiary Poetic Brands signs licensing deal for Forever 21

PDS Limited, an Indian consumer-driven manufacturing and sourcing company, said that its UK-based subsidiary Poetic Brands has signed a license agreement with the Authentic Brands Group (ABG) for the Forever 21 fashion clothing brand. Under the agreement, Poetic Brands will hold the rights for manufacturing, marketing, and distributing Forever 21 products in the UK and […]

Aditya Birla unit to get exclusive rights to Reebok products in India

Aditya Birla unit to get exclusive rights to Reebok products in India

Aditya Birla Fashion and Retail Limited (ABFRL), an Indian fashion company, has signed a licensing deal with Authentic Brands Group (ABG) to gain exclusive rights for the distribution and selling of Reebok products in Indian and other ASEAN nations. The consideration towards purchase of inventory and other current assets and liabilities for the Aditya Birla […]

Adidas to sell Reebok to Authentic Brands Group in $2.1bn deal

Adidas to sell Reebok to Authentic Brands Group in $2.1bn deal

German sportswear manufacturer Adidas has agreed to sell American footwear and clothing brand Reebok to brand management company Authentic Brands Group (ABG) in a deal worth up to €2.1 billion. Currently, Reebok operates in 80 countries, with nearly 70% of its business coming from outside of the US and Canada. The footwear and clothing brand […]