The Coca-Cola Company and Pernod Ricard have forged a groundbreaking global relationship, revealing the inception of ‘Absolut & Sprite’ as a ready-to-drink cocktail. Set to make waves in 2024, this blend merges the renowned international premium vodka, Absolut, with Sprite, the globally-acclaimed lemon-lime sparkling soft drink. European Launch and Variants The innovative cocktail will be […]
Pernod Ricard has introduced Nocheluna Sotol, a handcrafted spirit produced from the sotol (Dasylirion) plant indigenous to Chihuahua, Mexico, in select European countries. The sotol plant, according to Pernod Ricard, flourishes in harsh desert conditions, including scorching dry days and cool nights, which contribute to the creation of its distinctive sotol. These environmental factors enhance […]
French alcoholic drinks producer Pernod Ricard has agreed to acquire The Whisky Exchange, a UK-based spirits online and physical retailer, for an undisclosed price. Created by the duo of Sukhinder Singh and Rajbir Singh in 1999, The Whisky Exchange has a catalogue of nearly 10,000 products. The Whisky Exchange is said to have grown its […]
Pernod Ricard acquisition of Castle Brands : French alcoholic drinks producer Pernod Ricard has wrapped up its previously announced $223 million acquisition of US-based Castle Brands, the owner of Jefferson’s Bourbon brand. The deal was announced in August 2019 under which the French drinks company offered to pay $1.27 per share to acquire 100% of […]
French drinks giant Pernod Ricard, through its subsidiary Pernod Ricard USA, has agreed to acquire Texan craft whiskey distillery Firestone & Robertson Distilling, the owner of the TX whiskey brand, as per the latest drinks acquisition news. Financial terms of Pernod Ricard acquisition of Firestone & Robertson Distilling were not disclosed. The portfolio of the […]