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Alex Mashrabov

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Higgsfield’s valuation quadruples to $5.4bn as enterprise AI video becomes the real growth engine

Higgsfield has secured $400 million at a $5.4 billion valuation as its annualised revenue run rate reaches $700 million. The bigger shift is commercial: businesses now generate most revenue, turning AI video from a creator experiment into an enterprise marketing platform whose infrastructure economics and customer retention must now justify a rapidly expanding valuation.