Browsing Tag
advertising technology
5 posts
Publicis Groupe to buy LiveRamp for $2.2bn as AI-driven marketing turns data into the new agency battleground
AI needs trusted data, not just clever models. Publicis Groupe’s LiveRamp deal shows where advertising power may shift next.
Why LiveRamp’s (NYSE: RAMP) Scowtt deal signals a bigger bet on first-party data performance
Discover how LiveRamp Inc.’s partnership with Scowtt and its AI marketplace strategy could reshape advertising optimization and investor expectations.
Cineverse Corp. (NASDAQ: CNVS) acquires IndiCue to cement its shift toward profitable CTV monetization infrastructure
Cineverse Corp. acquires IndiCue to lock in profitable CTV monetization infrastructure and accelerate its shift toward recurring platform revenue. Read more.
Samba TV and InfoSum launch AI-powered clean room partnership for privacy-safe media measurement at global scale
Samba TV and InfoSum join forces to deliver privacy-safe, AI-powered omniscreen media measurement for global advertisers. Find out what this means.
Team Internet Group announces acquisition of Shinez I.O. to boost online marketing reach
Team Internet Group plc (TIG), a prominent player in the digital landscape, has entered into a definitive agreement…