Sugar Watchers raises Rs 3.6cr led by ah! Ventures, targets diabetic market

Sugar Watchers, a burgeoning health brand specializing in Low Glycemic Index (Low GI) staples, has successfully raised INR 3.6 crores in a recent funding round led by ah! Ventures. Notably, the round also saw investments from The Chennai Angels, Mumbai Angels, Keiretsu Forum, Chandigarh Angels, and Sanjiv Rangrass, ex-ITC board member. Sugar Watchers aims to strengthen its distribution and marketing capabilities while expanding both domestically and internationally.

The funding aims to empower Sugar Watchers in its mission to address India’s acute issue of an estimated 150 million diabetics and pre-diabetics. The brand offers clinically-tested, patent-backed Low GI products developed in collaboration with leading research institutions like the Indian Institute of Rice Research, Punjab Agricultural University, and the Indian Institute of Millets Research. These Low GI staples, suitable for diabetics, pre-diabetics, and the general populace, include Indian dietary essentials like rice, atta, and various millet-based mixes.

The founding team of Sugar Watchers is comprised of seasoned professionals including Treman Ahluwalia, formerly with Dabur and Real Fruit Juice, Arvind Sharma, a former Global Leader at Leo Burnett, Ananya Raniwala, previously at Citi, WBS, and ISB, and Karan Jain, who has held roles at UBS, ISB, SRCC, and CFA. “We offer a medically proven solution for long-term health improvement for those affected by diabetes or obesity in our nation,” stated Treman Singh Ahluwalia, Co-Founder of Sugar Watchers.

Increasingly popular among health-conscious consumers, Sugar Watchers’ Low GI products are available on major online platforms like Amazon, Big Basket, and Flipkart. The brand has garnered endorsements from diabetologists, nutritionists, and fitness experts, underlining its rapid rise in consumer acceptance.

Murugan Narayanaswamy, Investment Director from The Chennai Angels, commented on the funding round, “Sugar Watchers’ mission aligns with our values of fostering a healthier future, making us honored participants in their growth journey.” With a strong financial backing and a focus on Low GI staples aimed at diabetics and pre-diabetics, Sugar Watchers is poised to make a significant impact in the health sector, both in India and globally.