Stagwell (NASDAQ: STGW), known for transforming marketing, has announced a unique partnership with Google Cloud and SADA, a Google Cloud Premier Partner. This collaboration aims to develop generative AI (gen AI) marketing solutions, supporting Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC).

Building AI-Based Tools for Modern Marketers

Through this alliance, SMC will develop AI-based tools tailored for modern marketers, with development support from Google Cloud as a strategic cloud and AI provider. This effort will boost SMC’s capability to infuse AI into all its products. SMC plans to leverage Google Cloud’s gen AI solutions like Vertex AI and Duet AI to create innovative solutions in key areas:

• Transforming brand campaigns with gen AI
• Accelerating gen AI solution development for market research and AI agent-to-agent services
• Harnessing data analytics and insights for proprietary models and new digital experiences

Future Release of Solutions on Google Cloud Marketplace

SMC also plans to release its solutions on Google Cloud Marketplace, expanding access to Stagwell’s AI-enabled marketing products.

Impact on Consumer Segments and Operational Efficiencies

This partnership is timely, as AI is transforming various consumer segments, driving marketing transformation and customer experience innovation. For Stagwell, teaming up with Google Cloud adds a technology partner to expedite AI product development and scaling.

Executives’ Take on the Partnership

Mark Penn, chairman and CEO of Stagwell, emphasized the partnership’s role in enhancing SMC offerings and accelerating gen AI product development. Caroline Yap, Managing Director of Global AI Business at Google Cloud, highlighted the competitive edge brands will gain from this collaboration. Merrill Raman, Global Chief Technology Officer at Stagwell, expressed enthusiasm for developing gen AI models and tools with Google Cloud. Tony Safoian, President & CEO of SADA, shared his excitement about advising Stagwell on their gen AI and cloud transformation journey.

  Caroline Yap, generative AI, Google Cloud, Mark Penn, SADA, Stagwell, Vertex AI