Splitty, an Israel-based hotel booking platform, has acquired the assets of Cancelon, its rival in the online travel market, for an undisclosed price.

Cancelon was an Israel-based online hotel booking company, which went bankrupt in March owing to the Covid-19 pandemic, reported Skift.com.

Omer Granot – GM and founder of Cancelon said: “We’ve done amazing things at Cancelon over the years. But the opportunity and the potential of working together with the Splitty team gets me even more excited – becoming a significant brand in the travel industry.”

According to Splitty, while several firms within the travel industry have been placing their operations on hold due to the coronavirus pandemic, it has been looking to expand its global footprint.

Eran Shust – CEO and Co-founder of Splitty said: “Since the very beginning of Splitty, we invested all our efforts at developing proprietary technology with the mission to make hotel stays more affordable. While focusing on that, we provided savings of over $10 million for our customers.

“Cancelon, on the other hand, was focused on marketing efficiency, successfully acquired millions of customers, and had nearly half a billion dollars in sales over the last 3 years, while creating strategic distribution partnerships with key players.

“Merging the two companies, and two approaches will create a distinctive OTA, one that doesn’t need to spend an enormous amount of marketing budget, to deliver unbeatable hotel deals to millions of travelers around the world in the coming years.”

  Cancelon, Eran Shust, Israel, Omer Granot, Splitty