Sosandar expands with third UK Store in Metrocentre, targeting strategic growth

Sosandar plc (AIM: SOS), one of the UK’s fastest-growing fashion brands, continues its aggressive expansion with the announcement of a third physical store in Gateshead’s Metrocentre. This strategic move marks a significant step in Sosandar’s transition from an online retailer to a multichannel fashion powerhouse, following the opening of its first two brick-and-mortar locations in Chelmsford and Marlow in September.

The Metrocentre store, which is set to open in October 2024, will be located in the upscale Platinum Mall. This section of the Metrocentre is renowned for hosting prestigious brands such as Jo Malone, Harrods’ H Beauty, and Hobbs, making it an ideal location for Sosandar’s high-quality, fashion-forward offerings. The mall itself is a significant retail destination, having attracted 14.4 million visitors in 2023, reflecting its strong position in the North East’s retail landscape.

Sosandar’s expansion into the Metrocentre aligns with its broader strategy of establishing a presence in top-tier locations where its target demographic is well-represented. The brand, known for its affordable yet stylish women’s clothing, has rapidly gained popularity by catering to women seeking an upgrade from lower-quality, price-driven alternatives. With a focus on quality, style, and longevity, Sosandar has successfully captured a niche market, driving significant growth since its inception in 2016.

The move into physical retail is part of a wider strategy that includes the potential for up to 50 stores across the UK, as Sosandar seeks to enhance its brand visibility and reach a broader audience. The Metrocentre store will not only serve as a retail hub but also as a platform for the brand to engage more directly with customers, offering a tactile shopping experience that complements its successful online presence.

The arrival of Sosandar in the Metrocentre has been met with enthusiasm by both the brand and the mall’s management. Ben Cox, Director at Sovereign Centros, the asset manager of Metrocentre, highlighted the significance of this addition, noting that Sosandar’s presence further cements the mall’s status as a leading retail destination in the region.

As Sosandar continues to grow, the opening of the Metrocentre store is poised to play a crucial role in the company’s ongoing success, particularly as it approaches the busy Christmas trading period.