Soil Connect secures funding to drive innovation and launches new dirt management tools

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Soil Connect, a SaaS-enabled marketplace for the construction and soil industries, has reached a major milestone in its journey to revolutionize dirt management. With fresh funding, innovative product launches, and the appointment of a new CEO, the company is poised to reshape how developers, contractors, and suppliers source and handle soil.

By addressing inefficiencies in traditional dirt management systems, Soil Connect is helping businesses save time, reduce costs, and operate more sustainably. This article delves into the company’s recent achievements, the significance of its funding, and the future of its dirt marketplace innovation.

How does Soil Connect’s funding enable market innovation?

Soil Connect’s new funding round, led by and supported by industry players like , AM Ventures, and Stellifi VC, signals strong confidence in its mission to modernize the construction dirt marketplace. The funding aims to accelerate product development, enhance platform capabilities, and expand its geographic footprint.

Launched in 2019, Soil Connect operates as a dynamic marketplace connecting contractors and developers with excess soil to those in need. By offering real-time sourcing, pricing transparency, and cost efficiency, the platform saves users an average of $5 per yard in dirt hauling and sourcing expenses.

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In an industry historically marked by a lack of transparency, Soil Connect has introduced matchmaking algorithms that create efficient, localized connections, minimizing transportation distances and reducing environmental impact. These algorithms, supported by the company’s growing dirt network, are designed to streamline transactions while providing fair market rates for users.

What new tools make dirt matching more efficient?

The launch of an improved Marketplace product is a cornerstone of Soil Connect’s latest offerings. This enhanced platform leverages advanced algorithms to simplify the often-complicated process of dirt matching for developers and contractors. By connecting dirt suppliers and buyers more effectively, the product reduces project costs and enhances scheduling precision.

Additionally, the introduction of Dirt Production Management features equips contractors with tools to monitor critical project parameters, including soil volume, schedule adherence, and budget tracking. These real-time insights allow for better planning and execution, helping customers avoid costly delays and inefficiencies.

Another noteworthy innovation is the Dirt Commodity Market Data reporting service, which provides actionable intelligence on fair market pricing, supply-demand trends, and metro-specific data. By enabling smarter decision-making, this feature positions Soil Connect as a go-to platform for contractors looking to optimize operations.

How is leadership driving Soil Connect’s growth?

In a strategic move to bolster its vision, Soil Connect has appointed as its new Chief Executive Officer. Alvarado brings a wealth of leadership experience and a clear vision for the company’s next growth phase. “This is an exciting chapter for Soil Connect,” said Alvarado. “We’re redefining what’s possible in the dirt management space.”

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Former CEO and co-founder remains closely involved in an advisory role, ensuring continuity in the company’s mission. Fetner’s dedication to bringing transparency and efficiency to a traditionally opaque industry laid the foundation for Soil Connect’s success.

How is Soil Connect enhancing its customer experience?

Complementing its product innovations, Soil Connect recently launched a modernized corporate website, offering an intuitive user experience for its growing customer base. This digital transformation reflects the company’s commitment to making its tools more accessible while strengthening customer engagement.

To support its expanding operations, Soil Connect has also made key hires in its Customer Success and Go-to-Market teams. These roles emphasize the company’s dedication to delivering top-tier service and meeting the unique needs of contractors and developers across the construction industry.

What results highlight Soil Connect’s impact in 2024?

The company achieved significant milestones in 2024, including:

  • Growing its marketplace to over 12,000 users, demonstrating strong adoption rates.
  • Facilitating the matching of more than 40 million yards of dirt, showcasing the platform’s operational effectiveness.
  • Enabling customers to save an average of 34% on dirt sourcing and hauling budgets, underlining the tangible value offered by its services.
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The introduction of subscription models has further enhanced customer loyalty, allowing users to access tiered benefits that align with their specific needs.

What does the future hold for Soil Connect?

Looking ahead, Soil Connect aims to set new benchmarks in dirt marketplace innovation. By continuously refining its tools, expanding its user base, and leveraging data-driven insights, the company is creating a smarter, more sustainable approach to soil management.

With a focus on reducing environmental impacts and optimizing project efficiency, Soil Connect’s commitment to innovation ensures it will remain a leader in the construction industry. As Jonathan Alvarado aptly summarized, “We’re obsessed with dirt—and we’re proud of it.”


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