Smucker’s to roll out Jif peanut butter product in easy-to-squeeze pouch

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Peanut butter brand Jif, which is owned by The J.M. Smucker Company (Smucker’s), will roll out its latest product – Jif Squeeze Creamy Peanut Butter to US retailers starting in July.

Jif’s peanut butter product now comes in a new squeezable pouch, making it easier for measuring accurate amounts in recipes and in precise spreading.

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Furthermore, the squeezable pouch of Jif Squeeze Creamy Peanut Butter makes it convenient for peanut butter consumers to have it ready whenever and wherever they need it, said Smucker’s.

Rebecca Scheidler – Vice President, Marketing for the Jif Brand said: “Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon. With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix.

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“No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

Jif Squeeze Creamy Peanut Butter will be available in a 13oz. pouch.

Jif Squeeze Peanut Butter

Jif Squeeze Peanut
Butter(Photo courtesy of PRNewsfoto/The J. M. Smucker Company)


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