SixSpeed acquires KC Truth to expand integrated media and creative services
In a significant move within the advertising industry, SixSpeed, a Minneapolis-based independent creative marketing agency, has acquired KC Truth, a longstanding media and creative agency also based in Minneapolis. This acquisition is set to enhance SixSpeed’s integrated service offerings, including advanced media strategy and global placement capabilities. The deal, the terms of which were not disclosed, promises to bolster SixSpeed’s portfolio with KC Truth’s robust services and acclaimed creative prowess.
SixSpeed, known for its dynamic approach to marketing, which involves turning insights into strategic, risk-managed actions that distinguish brands in their respective markets, has consistently driven success for high-profile clients such as Polaris, Red Bull, and Target. The integration of KC Truth’s services is expected to further enhance SixSpeed’s capabilities in delivering comprehensive and innovative marketing strategies.
KC Truth, under the leadership of founder Sue Kruskopf, has established a 35-plus year legacy of delivering award-winning creative work for notable brands such as 3M and Cargill. The agency’s focus has always been on challenging the status quo and creating distinctive brand identities, a mission that aligns with SixSpeed’s core values.
The timing of the acquisition aligns with Kruskopf’s decision to transition away from day-to-day operations to focus on other business ventures, making it an opportune moment for this merger. “I’m so proud of the culture we’ve created at KC Truth and the remarkable work we’ve done for our clients over these many years,” said Sue Kruskopf. “Helping ambitious brands challenge the status quo to stand out is a core belief we share with SixSpeed. Harnessing our combined strengths in media and creative made sense. This is only the beginning.”
Kevin Reilly, CEO of SixSpeed, expressed optimism about the future post-acquisition. “Since regaining our independent agency status last year, we have been aggressively looking for opportunities to expand our capabilities in service of our clients. Adding the combined creative and media services of KC Truth to SixSpeed is a huge win for us and our clients,” Reilly remarked. “The culture Sue has built over the last 35 years was a seamless match for our group, so this just made a lot of sense. We are beyond excited to see what we can do going forward together.”
This acquisition not only signifies a powerful combination of creative forces but also indicates a strategic enhancement of SixSpeed’s already formidable service offerings, positioning the agency to better serve both existing and new clients with a more comprehensive suite of integrated marketing solutions.
The merger between SixSpeed and KC Truth represents a thoughtful expansion strategy that could set a new standard for integrated media and creative services within the advertising industry. By combining their distinct yet complementary strengths, the unified agency is well-poised to deliver unique, impactful marketing campaigns that can further disrupt conventional market strategies, benefiting clients through more innovative and effective brand positioning.