SBI Card launches SBI Card PULSE credit card for fitness and health enthusiasts

SBI Cards & Payment Services (SBI Card), a subsidiary of State Bank of India (SBI), has launched the SBI Card PULSE credit card, which is focused on fitness and wellness.

According to the credit card company and payment solutions provider, SBI Card PULSE is designed with unique features and benefits to complement the proactive approach of cardholders towards health and wellness. The credit card also provides INR 4,999 worth Noise ColorFit Pulse Smartwatch as a welcome gift to customers following the payment of the joining fee.

SBI Cards & Payment Services is targeting the mass affluent customer segment with the new credit card. Launched on Visa Signature platform, the contactless card is said to come with an annual membership fee of INR 1,499.

The SBI subsidiary said that the renewal fee waiver is applicable on reaching an annual spend milestone of INR 2 lakh within the card membership year.

SBI Card launches SBI Card PULSE credit card for fitness and health enthusiasts. Photo courtesy of Free stock photos from www.rupixen.com from Pixabay.

SBI Card PULSE credit card holders can get 5X reward points on chemist shops and pharmacies, movies, and dining. Furthermore, the cardholders also get an INR 1,500 worth Netmeds e-voucher on reaching the annual spend milestone of INR 4 lakh within the card membership year.

Rama Mohan Rao Amara — Managing Director and CEO at SBI Cards & Payment Services said: “There has been an increased consciousness around the need to maintain a healthy lifestyle and COVID-19 has, undoubtedly, given a fillip to that notion. At SBI Card, we have observed that health and wellness has emerged as one of the key spend categories for customers.

“In fact, amidst the supporting factors such as increasing urbanization, India’s huge youth population base, and increasing purchasing power, the spends share of this category is likely to see further growth. We believe that this is the most opportune time to introduce a well thought through product in the form of ‘SBI Card PULSE’. The unique credit card is tailored to address the increasing need of our customers around fitness and wellness, as they aspire for a healthier lifestyle.”