Sasken Technologies Limited, a premier product development and digital transformation services provider, has entered into a strategic partnership with JOYNEXT, a respected Tier 1 player in the automotive industry. This collaboration aims to develop and launch advanced platforms for in-vehicle systems such as navigation, digital cockpits, and 5G telematics, as well as off-vehicle cloud and digital services. By leveraging emerging technologies, this partnership is set to revolutionize the automotive industry with cutting-edge solutions.

Sasken and JOYNEXT plan to combine their expertise, global presence, and strong industry ecosystems to deliver integrated solutions that meet the complex demands of the automotive market. The collaboration is designed to enhance customer experiences through faster product development times, optimal intellectual property utilization, and comprehensive support throughout the product lifecycle.

The partnership will focus on merging JOYNEXT’s advanced automotive solutions with Sasken’s innovative capabilities in automotive hardware and software. This includes areas like chip-to-cloud cognitive engineering, connected car solutions, optimized edge computing, computer vision, generative AI, and cybersecurity. Initial efforts have already begun with a multi-year collaboration on automotive software maintenance for navigation systems and ASPICE compliance, aiming to keep pace with evolving Software Defined Vehicle (SDV) architectures.

A key initiative of this partnership is to tackle specific challenges faced by electric vehicles, such as range anxiety. Sasken will take the lead in enhancing navigation systems to integrate real-time data on charging points, driving terrains, and compatibility with Advanced Driver Assistance Systems (ADAS). Proprietary algorithms developed by Sasken will help optimize battery usage, ensuring safer and more efficient journeys.

Mr. Abhijit Kabra, CEO of Sasken Technologies, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with JOYNEXT, as their automotive industry expertise aligns perfectly with Sasken’s ambition to maintain a leadership position in the global automotive market.” Similarly, Stavros Mitrakis, CEO of JOYNEXT, highlighted the forward-looking nature of the collaboration: “By leveraging Sasken’s strong hardware and software capabilities and our extensive automotive domain knowledge, we will be able to develop solutions that not only address today’s challenges but also anticipate the needs of the future.”

The collaboration between Sasken and JOYNEXT is poised to not only push the boundaries of product innovation but also ensure that these products reach the market efficiently, equipped with the latest technology and tailored to meet the dynamic demands of consumers. This strategic partnership signals a significant step forward in enhancing driving experiences and technological advancements in the automotive industry.

  automotive digital transformation, automotive industry innovation, Electric Vehicle Technology, in-vehicle system development, JOYNEXT, Sasken JOYNEXT partnership, Sasken Technologies