Saregama unveils Padhanisa: Revolutionizing Indian music learning with AI


In an ambitious move to democratize music education across the globe, Saregama India Limited, India’s premier music label with a storied history spanning over a century, has announced the launch of Padhanisa, an AI-based music learning app. Padhanisa represents a significant pivot from Saregama’s traditional business model, positioning itself as a pioneering platform that simplifies the intricacies of Indian vocal learning, making it simple, easy, and accessible to a global audience.

Padhanisa stands out with its promise to serve as a personal singing tutor to enthusiasts who, until now, may have been deterred by the lack of access to adequate resources or the fear of judgment. The app’s cornerstone is its bespoke class structure, which is dynamically tailored to meet the unique needs and objectives of each user. Through the integration of cutting-edge algorithms and machine learning, Padhanisa customizes lesson plans to match the learner’s progress and preferences, ensuring an optimal learning experience in every session.

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The application takes a holistic approach to music education by offering personalized recommendations based on the user’s vocal range, targeted warmups, and exercises aimed at addressing key areas for improvement. After each level, learners receive detailed feedback on their performance, facilitating continuous improvement.

Furthermore, Padhanisa enriches the learning experience with Live Masterclasses hosted by subject matter experts. These sessions delve into music theory, offer practical tips, and provide a platform for learners to engage with experts through Q&A segments.

An intriguing aspect of Padhanisa is its potential to serve as a launchpad for aspiring singers. The app not only provides a customized learning platform but also offers users the opportunity to earn through sharing their singing videos. Moreover, standout talents may catch the eye of Saregama’s Talent Hunt program, offering a chance to collaborate with the historic music label.

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Vikram Mehra, Managing Director of Saregama India Limited, articulates the vision behind Padhanisa, stating, “Padhanisa is an obvious extension from Saregama. The insight of the app comes from the fact that all Indians love to sing, be it any occasion or just to feel happy. We truly believe that there are no bad singers, but just untrained ones. So, here we are with an AI-based app which trains you to sing in Sur. All you got to do is download the Padhanisa App and start your personalized music learning journey.”

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Padhanisa caters to a wide range of singers, from novices to seasoned performers seeking to hone their craft. With its intuitive interface, comprehensive curriculum, and interactive features, the journey to mastering singing is more accessible than ever. The app is available for download on both the Play Store and Apple Store, offering various subscription plans along with a 7-day free trial.

This initiative by Saregama not only underscores the company’s commitment to innovation in the realm of music and education but also signifies a monumental step towards making music learning a more inclusive and accessible endeavor. As Padhanisa blazes a trail in the fusion of technology and traditional music education, it heralds a new era for aspiring singers and music enthusiasts around the world.

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