Samsung partners with Loewe to embed Tizen OS in new ‘Stellar’ luxury TV

Samsung Electronics marked a significant advancement in its Tizen Licensing Program by announcing a partnership with luxury TV manufacturer Loewe to embed its Tizen OS in Loewe’s latest premium TV model, Stellar, which launches on July 15 in Europe. This collaboration signifies a key expansion for the Tizen OS, which has quickly gained traction as a preferred software platform for premium televisions since its licensing program began in 2022.

YS Kim, EVP and Head of the Service Business Team, Visual Display Business at Samsung Electronics, highlighted the collaboration’s potential, stating, “This new collaboration with Loewe ensures that its latest luxury TV, Stellar, will exceed expectations with the high-end experiences it brings to consumers. It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs.”

Loewe, known for its luxury and high-end TVs that incorporate unique materials such as stone and concrete, has opted for Tizen OS to elevate the user experience. This partnership reflects the shared commitment of both Samsung and Loewe to deliver superior entertainment experiences, capitalizing on the strengths of Tizen OS.

The 2024 Tizen licensing platform offers a plethora of content and services, making it an optimal choice for Loewe’s discerning clientele. Among its key features are:

– Samsung TV Plus: Provides a vast array of free channels and on-demand content, offering a diverse selection of entertainment options.

– Gaming Hub: Facilitates access to top gaming platforms and services, allowing users to enjoy an integrated gaming experience with over 1,000 titles without the need for a console.

– SmartThings: Enables seamless connection to smart devices throughout the home.

Beyond its licensing agreements, Tizen OS is utilized in over 270 million Samsung Smart TVs worldwide, offering an intuitive interface that simplifies navigation and customization. The platform ensures that every aspect of the TV experience is personalized and secured by Samsung Knox, enhancing both convenience and security for users.

This strategic move by Samsung and Loewe sets a new standard in the premium TV market, promising to transform how users interact with and enjoy their viewing experience.