Samsung launches new line of Neo QLED and OLED TVs in India with advanced AI features


Samsung Electronics has officially released its latest lineup of televisions in India, introducing new models across its Neo QLED 8K, Neo QLED 4K, and OLED ranges. This new collection of smart TVs showcases several advancements in artificial intelligence (AI) and display technology, available in sizes from 55 inches up to a massive 98 inches.

The flagship of the new series, the Samsung Neo QLED 8K TV, starts at a price of Rs. 3,19,990, positioning it as the premium offering within the lineup. The Neo QLED 4K models are available starting from Rs. 1,39,990, while the OLED TVs begin at Rs. 1,64,990. Samsung is also enticing early buyers with special launch offers including free high-end soundbars and other attractive accessories, alongside 20 percent cashback on select models.

The Neo QLED 8K TVs, available in models QN900D and QN800D, feature Samsung’s latest NQ8 AI Gen 3 processor, which dramatically enhances the processing power from previous generations. This range promises to deliver an eight-fold increase in neural network capabilities, greatly enhancing picture quality. The TVs come equipped with AI-driven features like AI Picture Technology, AI Upscaling Pro, and AI Motion Enhancer Pro, among others.

In contrast, the Neo QLED 4K models and the OLED TVs operate on the NQ4 AI Gen 2 processors, supporting features such as high refresh rates up to 144Hz, Motion Xcelerator technology for gaming, and the world’s first Pantone Validated display for unmatched color accuracy.

All models in the lineup offer access to Samsung TV Plus, providing over 100 free streaming channels. They integrate a built-in IoT hub for controlling smart home devices and feature a Smart Mobile Connect option, allowing users to manage their TV and connected appliances via their smartphones. Enhanced security is provided through Samsung Knox.

The launch of Samsung’s new range of Neo QLED and OLED TVs represents a significant step forward in the integration of AI technology within home entertainment systems. The inclusion of advanced processors and AI capabilities in Samsung’s latest TVs not only enhances the visual and auditory experience for users but also sets a new standard in the smart TV market. This could potentially drive further innovations in the industry, as competitors strive to match these new benchmarks.

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