Salesforce bets big on OneVest—$20m funding fuels AI-driven wealth tech

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, a leading technology company, has successfully raised $20 million USD in a Series B funding round, reinforcing its position as a key player in the evolving financial services sector. The round was led by Salesforce Ventures, with participation from new investors Allianz Life Ventures and TIAA Ventures. Existing investors, including OMERS Ventures, , Fin Capital, Luge Capital, and , also reaffirmed their commitment to OneVest’s growth strategy.

The funding highlights the increasing demand for investment advisory solutions that help financial institutions modernize their operations and cater to a new generation of investors. With these funds, OneVest plans to accelerate its expansion across North America and enhance its financial institutions platform, further bridging the gap between traditional wealth management and next-generation digital solutions.

Why Is the Wealth Management Industry Undergoing Transformation?

The global wealth management landscape is at a pivotal moment, with a massive generational wealth transfer underway. Over the next few decades, an estimated $84 trillion is expected to move from Baby Boomers to Gen X and Millennials, creating an urgent need for wealth management technology that prioritizes digital engagement, efficiency, and personalization.

Financial institutions are facing increasing pressure to modernize their legacy infrastructure to meet the expectations of tech-savvy investors. According to Amar Ahluwalia, CEO of OneVest, the industry has been historically slow to adopt digital investment advisory solutions, but this is changing rapidly.

“The financial services sector is undergoing a fundamental shift, and enterprises must adapt to stay competitive. With this latest funding round, we are well-positioned to redefine how financial institutions serve their clients through innovative, scalable solutions.”

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How Does OneVest’s Technology Redefine Investment Advisory Services?

OneVest’s financial institutions platform is designed to offer seamless, end-to-end wealth management capabilities. The company’s modular approach allows banks, Registered Investment Advisors (RIAs), asset management firms, and insurance providers to adopt specific tools or deploy a fully integrated solution, depending on their needs.

By utilizing artificial intelligence and data-driven insights, OneVest enhances investment advisory solutions, making it easier for advisors to personalize client experiences. The company’s platform includes:

  • Client onboarding automation to streamline account setup and compliance processes.
  • Advanced portfolio management that integrates AI-driven investment strategies.
  • Real-time analytics for financial advisors to make data-informed decisions.

This level of automation reduces reliance on outdated manual processes, allowing financial institutions to cut costs while improving service delivery. Wealth management technology is no longer a luxury—it is a necessity for firms looking to stay competitive in an increasingly digital financial ecosystem.

What Role Does AI Play in OneVest’s Future?

Artificial intelligence is becoming a crucial component of wealth management technology, enabling firms to deliver hyper-personalized experiences while optimizing investment strategies. OneVest is investing heavily in AI-driven tools that will enhance:

  • Predictive analytics, allowing advisors to anticipate client needs and market trends.
  • Automated portfolio rebalancing, ensuring investments align with long-term financial goals.
  • Conversational AI interfaces, making it easier for investors to interact with their portfolios.
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Additionally, OneVest is expanding its capabilities in alternative investments, a growing sector that provides clients with diversified portfolio opportunities beyond traditional asset classes. As institutional investors seek new avenues for growth, OneVest’s platform will support access to private equity, hedge funds, and real estate investments, reinforcing its position as a comprehensive financial institutions platform.

How Will Strategic Partnerships Strengthen OneVest’s Market Presence?

OneVest’s expansion strategy includes deepening its strategic partnerships with industry leaders such as BlackRock, Vanguard, and Salesforce Financial Services Cloud. By integrating with these major financial players, OneVest enhances its ability to provide investment advisory solutions that align with industry best practices.

With many of its institutional clients already using Salesforce, OneVest is focused on improving its platform’s compatibility with Salesforce Financial Services Cloud, ensuring a seamless advisor-client experience. This integration allows wealth managers to:

  • Gain deeper insights into client portfolios through unified data analytics.
  • Offer customized investment strategies based on real-time financial modeling.
  • Streamline communication between advisors and investors through a centralized platform.

According to Zak Kokosa, Senior Associate at Salesforce Ventures, OneVest’s innovation aligns with the broader industry shift toward digital-first financial services.

“OneVest is setting new standards in wealth management technology by providing institutions with scalable solutions that enhance both efficiency and personalization. We are excited to support their continued growth as they lead the transformation of financial advisory services.”

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What’s Next for OneVest After Its $20 Million Funding Round?

With its latest Series B funding, OneVest is focused on scaling its technology infrastructure, expanding market reach, and driving product innovation. The company’s growth trajectory aims to:

  • Enhance AI-driven investment advisory tools for financial institutions.
  • Expand partnerships with global asset management firms.
  • Strengthen regulatory compliance capabilities to meet evolving industry standards.

By redefining how institutions approach investment advisory solutions, OneVest is not only responding to current market needs but also shaping the future of wealth management technology.

A New Era for Financial Institutions

OneVest’s successful Series B funding round marks a major milestone in the evolution of financial institutions platforms. As the demand for digital-first solutions continues to grow, the company is well-positioned to lead the next phase of innovation in the wealth management sector.

By combining artificial intelligence, alternative investments, and strategic partnerships, OneVest is empowering financial institutions to modernize their operations and offer unparalleled advisory services. With backing from industry leaders like Salesforce Ventures, the company is poised to redefine wealth management for the next generation of investors.


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