Reliance Industries announces launch of JioMart on WhatsApp

Reliance Industries said that Jio Platforms is partnering with social technology company Meta to launch ‘JioMart on WhatsApp’ — an end-to-end shopping experience on WhatsApp to enable consumers to shop from JioMart from their WhatsApp chat itself.

JioMart on WhatsApp will let users in India, including those who are yet to shop online browse through JioMart’s entire grocery catalog seamlessly, add items to cart, as well as make the payment to complete the purchase from the comfort of WhatsApp chat.

Mark Zuckerberg — Founder and CEO of Meta, in a Facebook post, said: “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat.

“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”

According to Reliance Industries, the launch of JioMart on WhatsApp is part of a strategic collaboration between Jio Platforms and Meta to expedite the digital transformation of India and give businesses of all sizes and people scope to connect in new ways and drive economic growth in the country.

Mukesh Ambani — Reliance Industries Chairman and Managing Director said: “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.

“One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp.

“The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”