Pure Prairie Poultry, emerging as a premium chicken provider in the Midwest, has launched its own retail brand, “Pure Prairie Poultry,” emphasizing “pure” quality. This brand debut comes nearly two years after the company acquired a state-of-the-art chicken processing facility in Charles City, Iowa, known for its air-chilled technology.

Expanding Across the Midwest

Initially available in over 50 locations across Coborn’s, Cashwise, and Marketplace stores in Minnesota, North Dakota, and Wisconsin, Pure Prairie Poultry has ambitious plans for expansion throughout the Midwest and beyond. The company’s focus is on quality, consistency, and personalized service, aiming to remind customers of a time when chicken tasted pure and relationships were key.

Emphasizing Quality and Convenience

Brad Vokac, vice president of sales and marketing for Pure Prairie Poultry, highlighted the premium quality of their offerings, starting with smaller chickens for more tender products. “The air-chilling process enhances the cooking and taste experience,” said Vokac. The company also stresses the benefits of well-trimmed products without added salt or solutions, offering natural, pure chicken.

According to Vokac, fixed-weight packages save time and labor for retailers, removing the need for individual weighing and labeling. These packages allow flexibility for retailers in merchandising and enable consumers to see the product inside, aligning with the company’s ‘pure’ value proposition.

New Product Line-up

The new product line-up includes:

• Boneless Skinless Chicken Breast Fillets, 16-ounce package
• Chicken Breast Tenders, 14-ounce package
• Boneless Skinless Chicken Thighs, 20-ounce package
• Chicken Drumsticks, 20-ounce package
• Bone-In Chicken Thighs, 20-ounce package
• Family Pack Chicken Wing Portions, 1.75 pounds
• Family Pack Boneless Skinless Chicken Breast Fillets, 2 pounds
• Family Pack Chicken Drumsticks, 2.25 pounds
• Family Pack Bone-In Chicken Thighs, 2.25 pounds
• Whole Chicken, Without Giblets, 3.65 pounds

These products feature attributes such as no antibiotics ever (NAE), a vegetarian diet, and environmentally sustainable #1PET plastic recyclable trays.

Building Relationships with Consumers and Farmers

Vokac concluded by emphasizing the company’s desire for consumers to know them from the inside out. Unique to the industry, farmer partners have ownership in Pure Prairie Poultry, reinforcing the brand’s commitment to quality and relationships.

  Brad Vokac, Pure Prairie Poultry