Pro a Pro, a French food service distributor, has deployed the Zilliant Sales IQ platform, becoming the third company within the German multinational wholesaler METRO group to implement and utilize the sales technology.

The platform is expected to help Pro a Pro make data-driven decision-making, enrich intelligent sales data and provide sellers with actionable guidance.

Guillaume Deruyter – Pro a Pro CEO said: “This is our first step toward data-driven decision-making in our sales organization that helps our sales teams further strengthen their customer relationships and be even more proactive in their sales approach.

“We plan to include Zilliant pricing solutions at a later stage to achieve even greater value out of every transaction.

“Our investment in Zilliant’s platform aligns closely with this strategy, as Sales IQ’s cross-sell opportunity identification capabilities will help us focus on expansion into relevant existing accounts with frozen foods.

“We are confident that Sales IQ will help sellers add more lines to orders by complementing their person-to-person strengths with AI-driven sales guidance.”

Started within Pro a Pro’s Hotel, Restaurant, and Catering (HoReCa) business, the Sales IQ deployment will be rolled out across the rest of the business in September.

Greg Peters – president and CEO of Zilliant said: “Zilliant is excited to work closely with Pro a Pro on their first data-driven sales guidance initiative.

“We’re confident this effort will be a proof point that AI and data-driven insights can generate incremental revenue in Pro a Pro’s environment, leading to an expanded partnership in the near future.”

Acquired by the METRO Group in 2016, Pro a Pro distributes a range of food supplies to schools, hospitals, restaurants, cafes, and caterers.

Pro a Pro, which distributes dry and fresh food to its various customers, is in the midst of adding frozen food to its portfolio.

  France, Greg Peters, Guillaume Deruyter, Metro Group, Pro a Pro, Zilliant