Primo Brands teams up with Ocean Cleanup to scale waterway cleanup in Los Angeles

Primo Brands Corporation (NYSE: PRMB), a North America-based healthy hydration leader, has entered into a four-year strategic partnership with The Ocean Cleanup to advance plastic pollution removal in Los Angeles County. The beverage company will make annual financial contributions to expand cleanup operations, notably supporting Interceptor 007 in Ballona Creek and other river systems affected by high-volume waste. The move aligns with Primo Brands’ sustainability agenda and growing shareholder confidence in its environmental leadership.

This collaboration also coincides with increasing public and investor scrutiny around corporate environmental responsibility. As California continues to grapple with water scarcity and pollution, this partnership supports both ecosystem restoration and long-term community resilience. The alliance is being framed as a key environmental milestone by both entities.

How is Primo Brands strengthening California’s water infrastructure?

The partnership with The Ocean Cleanup builds on Primo Brands’ prior environmental efforts in the region. In 2024, the company concluded a nine-year project with the Cucamonga Valley Water District, deploying advanced treatment technology to remove agricultural contaminants from groundwater. The outcome not only improved water quality but reduced Southern California’s dependency on water imports from northern parts of the state. By improving local water self-sufficiency, the initiative contributed to broader environmental and economic sustainability goals.

The new partnership is expected to support broader deployments of cleanup technologies, enhance system efficiency, and fund new pilot projects in vulnerable waterways throughout Los Angeles County. It marks a continuation of Primo Brands’ mission to invest in sustainable, scalable solutions.

What is Primo Brands doing to support a circular economy?

Primo Brands has embedded circular economy principles into its business model. The company operates one of the largest reusable packaging networks in North America, distributing three- and five-gallon refillable water bottles to homes and offices. Its approach to sustainability includes designing products for reuse, responsibly sourcing materials, aiming for zero waste-to-landfill in manufacturing, and engaging consumers through cleanup efforts and educational campaigns.

Charles Fogg, Chief Sustainability Officer at Primo Brands, described the partnership as a logical step in the company’s broader sustainability mission. He said the company’s work spans the full lifecycle of its packaging—from initial design to end-of-life recycling—and prioritises community engagement and ecosystem preservation. According to Fogg, the latest collaboration with The Ocean Cleanup supports Primo’s commitment to making healthy hydration accessible while safeguarding local environments.

How does this partnership support The Ocean Cleanup’s work?

The Ocean Cleanup is a global non-profit recognised for engineering scalable solutions to remove plastic from oceans and rivers. Its river-based Interceptor™ systems, such as the one deployed in Ballona Creek, are designed to prevent plastic waste from reaching the ocean in the first place. These systems are being increasingly deployed in urban areas facing rapid accumulation of plastic pollution.

Nisha Bakker, Director of Partnerships at The Ocean Cleanup, noted that Primo Brands’ support would accelerate cleanup deployments and improve their reach across the Los Angeles region. She emphasised that the alignment in values between both organisations allows for deeper collaboration, resulting in more effective outcomes for biodiversity, communities, and long-term ecological health.

Sentiment analysis: What is the market saying about Primo Brands stock?

Investor sentiment around Primo Brands Corporation has remained positive in 2025. The company’s stock (NYSE: PRMB) closed at $33.55 on April 17, marking a 1.39% gain for the day. More notably, it has surged over 82% year-over-year, reflecting robust investor confidence and strong fundamentals.

BMO Capital Markets has maintained an “Outperform” rating on PRMB with a price target of $45.00, suggesting an additional upside of over 30% from current levels. Zacks Investment Research has issued a #1 Strong Buy rating, citing the company’s solid earnings trajectory, scalable packaging model, and environmental initiatives.

Institutionally, ownership remains modest at 12%, though the majority of shares (58%) are held by Triton Water Parent Holdings, L.P. Analysts see room for increased institutional participation, which could further lift the stock’s valuation. Technical indicators support a stable long-term trend: while the stock trades below its 20-day and 50-day moving averages, it remains above the 200-day moving average. The current Relative Strength Index (RSI) of 47.42 suggests a balanced position between buying and selling pressures.

Given the stock’s historical performance, institutional positioning, and positive environmental news flow, PRMB appears well-positioned for continued growth.

Should investors consider buying PRMB?

Based on current sentiment and recent developments, Primo Brands represents a compelling opportunity for investors seeking exposure to sustainable consumer goods. Its leadership in reusable beverage packaging, local environmental initiatives, and now its high-profile partnership with The Ocean Cleanup, all point to a well-integrated ESG (environmental, social, and governance) narrative. Analysts are bullish, with strong ratings and upside projections.

From an institutional flow perspective, the company remains underowned relative to its potential. This opens the door for more capital inflows from funds prioritising ESG-compliant or circular-economy-driven portfolios. The company’s integrated sustainability strategy and rising profile in the green investment space could also trigger future upgrades and increased analyst coverage.

While investors are advised to monitor broader market volatility and consumer trends, PRMB’s fundamentals, technicals, and mission-aligned partnerships suggest a “Buy” recommendation for long-term ESG-focused investors.