Philip Morris International announces innovative IQOS ILUMA i launch
Philip Morris International Inc. (NYSE: PM), a leading global tobacco company, today revealed the addition of IQOS ILUMA i to its smoke-free product portfolio. This announcement is significant as it coincides with the 10-year anniversary of the IQOS technology, first introduced in Nagoya, Japan, in 2014. IQOS ILUMA i represents the pinnacle of innovation within the company’s offering of alternatives to traditional smoking, designed for adults seeking better options than continuing to smoke or use nicotine products.
Over the past decade, PMI’s dedication to science and innovation has led to the development of the IQOS range, now recognized as the No. 1 tobacco heating system worldwide. Jacek Olczak, CEO of PMI, emphasized the company’s vision to shift over two-thirds of its total net revenue to smoke-free products by 2030. The introduction of IQOS ILUMA i, featuring advanced induction-heating technology, marks a new chapter in this journey. This technology ensures a consistent taste experience without tobacco residue, eliminating the need for device cleaning.
IQOS’s impact over the years has been profound, with its net revenues surpassing those of Marlboro and becoming the leading international nicotine brand. Notably, in Japan, nearly one-third of adult smokers have transitioned to IQOS, contributing to a rapid decline in cigarette sales. Currently, smoke-free products account for over 50% of PMI’s total net revenue in 25 markets, including Bulgaria, Czech Republic, Denmark, Greece, Italy, Poland, and Romania.
The IQOS ILUMA i series, available in Japan, includes three models: the IQOS ILUMA iPRIME, IQOS ILUMA i, and IQOS ILUMA i ONE. These devices offer a range of new features, including a bladeless SMARTCORE INDUCTION SYSTEM™ for a cleaner and more enjoyable experience. The addition of a touchscreen enables users to access information quickly and introduces a Pause Mode for more flexible usage. Other innovations include FlexPuff for adjustable experience pacing and FlexBattery for enhanced battery life, underscoring PMI’s commitment to environmental sustainability.
PMI’s ongoing investment in research and development is aimed at providing better alternatives for adult smokers. However, as CEO Jacek Olczak notes, achieving significant change requires the collaborative effort of governments and societies to embrace the opportunities presented by scientific innovation.
The launch of IQOS ILUMA i by Philip Morris International Inc. marks a significant milestone in the company’s mission to lead the transformation towards a smoke-free future. By leveraging cutting-edge technology and responding to consumer feedback, PMI continues to innovate in the heat-not-burn tobacco product category. The introduction of IQOS ILUMA i, with its advanced features and environmental considerations, exemplifies the company’s commitment to providing adult smokers with cleaner, more flexible, and enjoyable alternatives to traditional cigarettes.