Pepsi Pineapple makes a splash at Little Caesars with a refreshing summer promotion

PepsiCo and Little Caesars are stirring up excitement this summer by announcing the return of the highly anticipated Pepsi Pineapple, exclusively available at Little Caesars locations for a limited time. Following its phenomenal success last summer, the tropical-flavored beverage will once again be paired with Little Caesars’ Crazy Puffs, providing a unique taste experience for customers seeking a burst of summery delight.

Starting July 1st, Little Caesars patrons can enjoy a 20-ounce bottle of Pepsi Pineapple and an order of Crazy Puffs for an unbeatable price of just $4.99. This promotion is available exclusively through Little Caesars’ app and online orders, utilizing the promo code PINEAPPLE at checkout. This enticing offer, however, is only available until July 14th or while supplies last at participating locations.

Greg Hamilton, Chief Marketing Officer at Little Caesars, expressed his enthusiasm about the promotion: “Little Caesars fans love coming in for exclusive flavors they can’t get anywhere else. We saw that last year within the first week of releasing Pepsi Pineapple in restaurants. This summer, we’re offering customers the ultimate combo of flavor and value with our Crazy Puffs and Pepsi Pineapple deal to celebrate its triumphant return.”

Crazy Puffs, which became an internet sensation shortly after their release in March 2024, are mini pizzas encased in a crust cup, offering a delicious and cheesy explosion of flavor. These have quickly become a favorite among pizza enthusiasts and social media users alike.

Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice, also commented on the collaboration: “Pineapple on pizza may still be debatable, but pizza lovers have made Pepsi Pineapple a clear winner. We’re thrilled to be bringing Pepsi Pineapple back to Little Caesars to give customers more of the unapologetic flavor they love and make every bite of pizza taste better with Pepsi.”

Since its debut in 2020, Pepsi Pineapple has captivated fans with its refreshing blend of Pepsi cola and sweet pineapple flavors. The success of last year’s limited-time offer at Little Caesars has paved the way for another season of this popular tropical treat, now available in a new, convenient 20-ounce bottle.

The partnership between PepsiCo and Little Caesars highlights a successful strategy in the fast-food and beverage industry, combining innovative flavors with strategic marketing to enhance consumer engagement and sales. This promotion not only caters to the taste preferences of a broad audience but also capitalizes on the seasonal appeal of summer beverages, potentially setting a trend for future collaborations in the industry.