Nutiva, a US-based manufacturer of plant-based organic superfoods, has forayed into the beauty segment with the launch of its first body care specific range in the form of Organic Coconut Body Oils.

Nutiva Organic Coconut Body Oils, which are claimed to be made from tender organic coconuts and organic essential oils, have been launched in four scents – Lavender, Ginger, Grapefruit and Unscented.

The four scents of Nutiva Coconut Body Oils are available online from the company website in 3.4-oz. bottles, while the Unscented scent is also available in 8-oz. and 16-oz. bottles. Nutiva is expected to launch the new line of body care products across retail channels shortly.

According to Nutiva, the new body coconut body oils are not toxic and free from harmful fillers such as parabens, hexane, petroleum, propylene and butylene glycol, pesticides, phthalates, artificial dyes, synthetic fragrances and sodium lauryl sulfates.

They have been particularly designed to give deep, long-lasting moisture and vibrancy for body, face and hair.

While the Calming Lavender scent is made from organic liquid coconut oil infused with organic lavender essential oils, Blissful Grapefruit has been made from organic liquid coconut oil and organic grapefruit essential oils.

On the other hand, Energizing Ginger features organic liquid coconut oil infused with organic ginger essential oils while the Unscented version is crafted with just organic liquid coconut oil.

Commenting on the launch of Nutiva Organic Coconut Body Oils, Steven Naccarato – CEO of Nutiva, said: “Many consumers have already cleaned up their diets and are looking to their skin next, as we see an increasing demand for body care products made without any synthetic ingredients or toxins.

“People are realizing that what they put on their body is just as important as what they put in it, and with the skin being the body’s largest organ, it’s vital to be aware of the ingredients used in beauty products, too.

“Our new Organic Coconut Body Oils are crafted with one to three simple ingredients and contain no harmful fillers or additives. We know many consumers have been using our coconut oils in their beauty routines for years, so creating a line specifically targeting body care needs was a natural evolution for us.”

  Coconut body oils, Nutiva, Steven Naccarato, USA