Odd Burger expands menu with plant-based pizza launch across Canada

Odd Burger Corporation has officially rolled out a plant-based pizza launch across all its restaurant locations in Canada, further solidifying its position as a leader in vegan fast food. As the demand for sustainable dining options continues to rise, the company’s latest menu expansion aims to cater to consumers seeking health-conscious and eco-friendly alternatives in the quick-service restaurant (QSR) industry.

The new menu items include four plant-based pizza options—Cheese, Pepperoni, Hawaiian, and Plant-Meat Lovers. Each pizza is crafted with a hand-tossed crust and designed to replicate the taste and texture of traditional offerings while remaining completely vegan-friendly. Odd Burger has incorporated state-of-the-art cooking technology to prepare each pizza in just 90 seconds, ensuring that customers can enjoy quick and convenient plant-based meals without compromising on quality.

Why Is Odd Burger Expanding into the Plant-Based Pizza Market?

Odd Burger’s decision to introduce a plant-based pizza launch is a direct response to the increasing demand for vegan fast food alternatives in the global pizza market, which is valued at over $160 billion annually. As plant-based eating gains mainstream acceptance, consumers are actively seeking sustainable dining options that align with their ethical, environmental, and dietary preferences.

James McInnes, CEO and co-founder of Odd Burger Corporation, emphasized the significance of this launch in strengthening the company’s market presence. He stated that the growing interest in plant-based alternatives presents a unique opportunity for Odd Burger to gain a competitive edge in the fast food industry. With many traditional pizza chains introducing vegetarian options, Odd Burger aims to stand out by offering a 100% plant-based menu, reinforcing its commitment to sustainability and food innovation.

The company believes that expanding into the vegan pizza segment aligns with broader industry trends. More QSR chains are now incorporating plant-based menu items, and Odd Burger’s strategic approach ensures that it remains ahead of the curve by providing high-quality, ethically sourced, and allergen-friendly options.

How Does Odd Burger’s Food Technology Set It Apart?

Odd Burger operates at the intersection of vegan fast food and food technology, using advanced automation and smart kitchen solutions to create an efficient and scalable business model. Unlike conventional fast-food chains, which rely on large store formats and high labour costs, Odd Burger optimizes its operations by maintaining small-format locations tailored for delivery and takeout services.

The company’s vertically integrated supply chain allows it to produce and distribute its own plant-based protein and dairy alternatives, ensuring greater control over product quality and sustainability. By developing its proprietary food technology, Odd Burger can efficiently prepare meals at a rapid pace while maintaining consistency in taste, texture, and nutritional value.

This innovation-driven model enables Odd Burger to offer competitive pricing, making vegan fast food accessible to a broader audience. As more consumers seek affordable plant-based options, the company’s investment in cutting-edge food technology positions it as a key disruptor in the fast-food industry.

How Does Odd Burger’s Private Placement Support Expansion?

Odd Burger’s plant-based pizza launch follows its successful C$1.43 million private placement, which was oversubscribed and surpassed the initial C$1 million funding goal. The company’s ability to exceed investor expectations highlights the growing market confidence in its long-term expansion strategy.

The net proceeds from this funding round will be used to support several key initiatives, including franchise expansion across Canada and the United States, upgrades to manufacturing facilities, and the continued development of automation technology designed to streamline restaurant operations. By investing in these areas, Odd Burger aims to scale its operations while maintaining its commitment to sustainability and innovation.

The private placement was executed in two tranches, with the final round closing on January 24, 2025. Each investor unit included one common share and a purchase warrant, allowing shareholders to acquire additional stock at a predetermined price until January 2027. The transaction remains subject to final approval by the TSX Venture Exchange, with all issued securities subject to a four-month regulatory hold period.

The company’s ability to attract strong investor interest underscores its potential for long-term growth in the vegan fast food market. Industry experts believe that Odd Burger’s sustainable dining options, combined with its technological advancements, provide a compelling business model that differentiates it from competitors in the fast-food space.

What Are Odd Burger’s Plans for the Future?

Beyond its plant-based pizza launch, Odd Burger continues to expand its footprint across Canada, having recently entered Western Canada with the opening of its Vancouver restaurant and food truck in late 2024. The mobile unit has been a crucial element in promoting the brand, allowing the company to test new markets and engage with a wider audience through corporate events, festivals, and community initiatives.

Looking ahead, Odd Burger plans to introduce alternative crust options, including gluten-friendly and low-carb varieties, to accommodate customers with dietary restrictions. This initiative reflects the company’s broader mission to provide inclusive, allergen-friendly, and nutritionally balanced menu choices.

Industry analysts predict that Odd Burger’s commitment to food technology, sustainability, and menu innovation will continue to drive its success in the fast-food industry. As major QSR brands experiment with plant-based menu additions, Odd Burger’s ability to maintain a 100% vegan fast-food model gives it a distinct advantage in an evolving marketplace.

Why Is Odd Burger’s Expansion a Game-Changer for Fast Food?

Odd Burger’s latest developments highlight the increasing shift toward plant-based dining options, with both consumers and investors recognizing the long-term potential of vegan fast food. As awareness of environmental sustainability grows, more people are actively seeking ethical and healthier meal alternatives, reinforcing the company’s relevance in today’s market.

With the introduction of plant-based pizza, Odd Burger is not only expanding its menu but also setting a precedent for sustainable innovation in fast food. By integrating automation, food technology, and ethically sourced ingredients, the company continues to redefine what vegan fast food can achieve.

As Odd Burger scales its operations and strengthens its franchise network, the success of its plant-based pizza launch could have a broader impact on the industry, encouraging competitors to adopt more sustainable and plant-forward practices. With investor confidence on the rise, Odd Burger is well-positioned to lead the future of vegan fast food, offering a healthier, more sustainable alternative to traditional fast-food chains.