Newport Craft Distilling, a prominent name in Rhode Island’s craft spirits scene, has announced the strategic acquisition of KEEL Vodka, a well-regarded local brand known for its premium light spirit and commitment to a balanced lifestyle. This acquisition marks a significant step in Newport Craft’s expansion, incorporating KEEL Vodka into its impressive lineup that includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums.

The Transaction: Enhancing Local Production and Community Employment

With this acquisition, production of KEEL Vodka will return to Rhode Island, promising to increase job opportunities and boost the local economy. This move not only reaffirms Newport Craft and KEEL’s commitment to the Rhode Island community but also aims to enhance the craft spirit offerings to a broader audience.

Craftsmanship and Heritage: A Perfect Blend

KEEL Vodka, initiated by founders Bill Dessel, Tom McGowan, and Matt Light, is celebrated for its smooth taste and has been a favorite across New England and beyond. Its merger with Newport Craft is seen as a harmonious blend of KEEL’s innovative spirit and Newport Craft’s artisanal production expertise.

Executives’ Insights on the Acquisition

Bill Dessel, founder of KEEL Vodka, expressed his enthusiasm about the partnership, highlighting that the acquisition fulfills a longstanding dream to produce KEEL Vodka in Rhode Island, its place of origin. Newport Craft CEO, Brendan O’Donnell, also shared his excitement about the acquisition, emphasizing the synergy between the two brands and their shared commitment to exceptional quality.

The joining of these two brands under the Newport Craft banner is expected to elevate their market presence and contribute significantly to the growth of the craft spirits industry in Rhode Island.

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