Nestlé India unveils millet-based products to boost sustainable food choices
In a major development for sustainable and diversified food options, Nestlé India is leading the charge by incorporating millets into its product range. The move aligns with the government’s emphasis on promoting millets as a sustainable food choice. Through strategic partnerships and innovative product offerings, Nestlé India is redefining its food portfolio to include millet-based options.
New Millet Products High in Fiber, Low in Calories
Adding to its differentiated food portfolio, Nestlé India has introduced Nestlé a+ Masala Millet. Developed under the guidance of the Indian Institute of Millets Research (IIMR), the product is available in two flavors: Tangy Tomato and Veggie Masala. Consumers can opt for a multi-serve pack priced at Rs. 175 for 240 gm or a single-serve pack at Rs. 30 for 40 gm. These high-fiber, low-calorie options are free from added preservatives and offer a healthy alternative for any meal of the day.
Nestlé Partners with Nutrihub-IIMR to Advance Millet Research
Continuing its commitment to millet promotion, Nestlé R&D Centre India Private Limited, a subsidiary of Nestlé S.A., has signed an MOU with Nutrihub-IIMR. The collaboration aims to enhance millet processing, ascertain health and nutritional benefits, and advance sustainable regenerative agriculture practices. With India contributing 20% to global millet production, the partnership is expected to further boost millet cultivation and usage.
Company Leadership Speaks on Millet Integration
Suresh Narayanan, Chairman and Managing Director of Nestlé India, emphasized the significance of millets in India’s agricultural heritage. He stated that the launch of Nestlé a+ Masala Millet is a step in the right direction, especially as 2023 has been identified as the International Year of Millets. Dr. (Mrs.) C Tara Satyavathi, Director of IIMR, also applauded the initiative, highlighting the nutritional benefits of millets and the potential positive impact on farmers, producers, and consumers.
Impact on Sustainable Food Options and Local Communities
Nestlé India’s millet-focused strategy underlines its commitment to offering sustainable and diverse food choices. It also aims to support local communities and farmers in the long run. As the company moves forward, its impact on sustainable food options and local livelihoods is expected to be significant.
By strategically incorporating millets into its food portfolio, Nestlé India is not only meeting consumer demand for diverse and healthy options but also contributing to the larger goal of sustainable food practices in the industry.