Nazara Technologies picks up 35% stake in Brandscale Innovations

Nazara Technologies said that Nodwin Gaming Private Limited, its material subsidiary, has closed acquisition of a 35% stake in Brandscale Innovations for INR 10.01 crores.

Nodwin Gaming picked up the stake in the Nagpur-based Brandscale Innovations by subscribing to 567 equity shares having a face value of INR 100.

Brandscale Innovations is engaged in trading and manufacturing gaming accessories such as audio headphones and other gaming accessories across mobile and computer. It sells the product under the “Wings” brand name mostly via e-commerce portals such as Flipkart, Amazon, and other ecommerce platforms as well as through its own website.

The stake acquisition by Nodwin Gaming is part of its growth strategy to leverage its community and consolidate its D2C revenues.