NAVER D2SF backs AI-powered e-commerce startup STUDIO LAB for automated content generation

NAVER D2SF, the corporate venture capital arm of South Korean tech giant NAVER, has made a strategic investment in STUDIO LAB, a startup specializing in AI-powered e-commerce content creation. STUDIO LAB has developed an innovative multimodal AI solution designed to automate the generation of product detail pages (PDPs) within seconds, significantly reducing the time and resources traditionally required for online retailers to craft compelling product descriptions. This investment underscores NAVER’s ongoing efforts to advance artificial intelligence in commerce, particularly in the realm of automated content generation. As global e-commerce platforms seek more efficient ways to enhance their digital storefronts, AI-driven solutions like STUDIO LAB’s “GENCY” system are poised to transform online shopping experiences by offering instant, high-quality PDPs optimized for engagement and conversions.

What Makes STUDIO LAB’s AI Technology a Game-Changer in Online Retail?

STUDIO LAB’s proprietary AI solution, GENCY, enables sellers to generate high-quality product detail pages in just 15 to 30 seconds by uploading product images. Unlike conventional content creation processes that rely on human input for writing descriptions, structuring layouts, and optimizing images, GENCY automates the entire workflow through advanced machine learning models trained on vast datasets. The startup has independently developed more than five AI models, including a specialized Vision-Language Pretraining (VLP) model tailored for fashion retail. This technology meticulously analyzes product attributes, ensuring that descriptions align with key consumer search queries while enhancing visual presentation for digital storefronts. With training data drawn from over 10,000 PDPs and 200,000 image-text pairs, STUDIO LAB’s AI engine continuously learns and refines its content strategies, enabling automated content generation that adapts to market trends. Beyond static PDP creation, GENCY facilitates automated A/B testing and personalization by analyzing user interactions with different product pages. This allows retailers to optimize engagement by tailoring their content dynamically based on real-time consumer behavior, ensuring that every product listing maximizes visibility and conversion rates.

Why Is NAVER Investing in AI-Driven E-Commerce Solutions?

NAVER has long been at the forefront of AI-driven digital commerce, and its investment in STUDIO LAB aligns with its broader strategy to integrate cutting-edge technology into online retail. As more sellers on NAVER’s e-commerce platform embrace AI tools to streamline their operations, the company sees significant potential in solutions that enhance efficiency, scalability, and performance.Sanghwan Yang, Head of NAVER D2SF, emphasized the increasing adoption of AI in commerce, noting that technologies such as generative AI, 3D visualization, and robotics are reshaping how sellers approach digital storefronts. He highlighted NAVER’s commitment to fostering collaborations between STUDIO LAB and NAVER Shopping, further solidifying the role of AI-powered e-commerce solutions in the future of online retail.

How Is STUDIO LAB Expanding Its Market Reach?

While STUDIO LAB initially focused on the fashion sector, where PDP quality directly influences purchasing decisions, the company has rapidly expanded its presence. It has secured partnerships with approximately 30 fashion brands and platforms, including LF, W Concept, GS Retail, and Shinsegae, all of which have reported significant improvements in user engagement and conversion rates since implementing STUDIO LAB’s AI-generated PDPs.As demand for automated content generation grows, STUDIO LAB is looking beyond the fashion industry to other product categories such as jewelry. Additionally, the company is expanding internationally, targeting markets in Japan and North America where retailers are increasingly adopting AI-driven solutions to optimize their e-commerce strategies. STUDIO LAB CEO Sunghoon Kang expressed confidence in the company’s future growth, citing NAVER’s support as a key factor in accelerating technological advancements. He also revealed that the company is currently conducting a Proof of Concept (PoC) to automate the creation of A+ Content for Amazon sellers, a move that could significantly impact product visibility and sales on one of the world’s largest e-commerce platforms.

How Does NAVER D2SF’s Investment Fit Into Its Broader AI Strategy?

NAVER D2SF has built a strong portfolio of AI-driven startups across various sectors, including commerce, robotics, immersive content, and healthcare. The firm actively seeks out partnerships that align with NAVER’s vision for AI-powered digital transformation. Other notable investments include Techtaka, a logistics company managing NAVER’s guaranteed delivery service, and UneedComms, which provides AI-driven commerce optimization tools for small and medium enterprises (SMEs). By integrating these AI innovations into its ecosystem, NAVER continues to strengthen its position as a leader in AI-powered e-commerce, ensuring that sellers on its platforms remain competitive in an increasingly automated digital marketplace. As AI becomes a fundamental component of online retail strategies, STUDIO LAB’s solution represents a critical shift towards more scalable, efficient, and intelligent e-commerce operations. NAVER D2SF’s backing further validates the growing role of automated content generation in shaping the future of online shopping, where speed, accuracy, and personalization are key drivers of success.