Nandani Creation marks retail milestone with Jaipur Kurti’s 15th Mumbai outlet

Jaipur Kurti, a prominent name in the Indian women’s wear market owned by Nandani Creation, has taken a significant step in expanding its retail presence with the launch of its 15th exclusive brand outlet (EBO) in Mumbai, Maharashtra. The new store, located in the bustling Lodha Xperia Mall, spans approximately 1200 square feet, offering an extensive range of fashion-forward products from the Jaipur Kurti and Amaiva brands. This move is part of Nandani Creation Limited’s broader strategy to strengthen its position in the competitive Indian apparel market, particularly targeting style-conscious consumers in Mumbai.

The opening of the Mumbai store marks a key milestone in Nandani Creation Limited’s retail journey, reflecting the company’s dedication to expanding its reach in high-demand urban markets. Anuj Mundhra, Chairman and Managing Director of Nandani Creation, expressed his excitement about the new store, noting that Mumbai is a fashion hub offering unparalleled opportunities to connect with a broad customer base. According to Mundhra, this expansion aims to further establish Jaipur Kurti as a premier destination for Indian women’s wear, known for its quality, craftsmanship, and customer satisfaction. He added that leveraging the company’s Direct-to-Consumer (D2C) platforms will enhance their retail presence and support their growing omnichannel strategy.

As Jaipur Kurti continues to gain traction, the company has not only expanded its footprint in Mumbai but has also strengthened its online presence. With products now available across major e-commerce platforms like Myntra, Amazon, and Flipkart, the company has solidified its position in both physical and digital retail markets. The company’s proprietary website, mobile app, and a combination of company-owned (COCO) and franchisee-operated (FOFO) stores further bolster its reach. Currently, Nandani Creation operates 8 COCO retail stores across various cities, and 6 FOFO stores in key locations such as Gurugram, Delhi, and Ahmedabad.

Looking ahead, Nandani Creation plans to continue its growth trajectory by expanding the Jaipur Kurti brand across India. The company is placing significant focus on both expanding its physical store network and enhancing its D2C platforms, which are expected to drive future growth. This strategic focus on omnichannel retail ensures that Jaipur Kurti will remain accessible to a diverse customer base, blending in-store experiences with the convenience of online shopping.

In conclusion, Jaipur Kurti’s expansion into Mumbai is not just a retail milestone—it represents the company’s broader vision of connecting with a growing, fashion-conscious Indian market. The new outlet is a testament to the brand’s commitment to offering high-quality women’s apparel and is expected to further strengthen its market share in the women’s Indian wear category. As the brand continues to evolve, its focus on direct engagement with customers through both traditional and digital retail channels is poised to shape its future success.