Good Glamm Group’s portfolio brand, MyGlamm, recognized as India’s top online D2C makeup brand, is set to deepen its roots in the retail space. This exciting development comes through a collaboration with Shoppers Stop for the launch of MyGlamm POUT by Karan Johar. This exclusive makeup collection will be available across all Shoppers Stop retail outlets, significantly enhancing the brand’s visibility.

Expanding Collaboration for Enhanced Shopping Experiences

The debut of MyGlamm’s POUT collection by Karan Johar at Shoppers Stop has sparked conversations between the entities, exploring broader collaboration possibilities. This expanded collaboration aims to enhance shopping experiences both offline and online, creating a seamless blend of tradition and innovation for consumers.

Synergistic Benefits from Good Glamm Group and Shoppers Stop Alliance

Discussions are underway for Good Glamm Group to leverage Shoppers Stop’s established offline presence for similar opportunities. Conversely, Shoppers Stop is expected to gain from Good Glamm Group’s strong online presence. This synergy is anticipated to blend innovation, quality, and exclusivity, offering customers exclusive product launches, beauty events, and in-store activations across India.

Good Glamm Group CEO on the Collaboration

Sukhleen Aneja, CEO of Good Brands Co., Good Glamm Group, shared her excitement about the collaboration. She emphasized the potential to bridge the gap between online and offline shopping, bringing digital shopping experiences into physical stores. This collaboration is expected to reach a wider audience and enrich the makeup journey for customers throughout India.

Shoppers Stop’s Enthusiastic Response

Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop, expressed his enthusiasm for expanding product offerings in collaboration with Good Glamm Group. He highlighted the significant benefits that MyGlamm POUT by Karan Johar would gain from Shoppers Stop’s robust omnichannel presence. This collaboration is poised to solidify Shoppers Stop’s position as a leading destination for quality beauty and fashion products.

The Promise of an Unmatched Shopping Experience

The collaboration between Shoppers Stop and the Good Glamm Group, once implemented, promises to deliver an unmatched shopping experience. This partnership will bring together the best of makeup and retail, offering customers across the nation an exclusive and enriching beauty shopping experience.

Stay tuned for the grand unveiling of MyGlamm POUT by Karan Johar at Shoppers Stop stores near you, marking a new chapter in retail innovation and customer engagement.

  Biju Kassim, Good Glamm Group, MyGlamm, POUT by Karan Johar, Shoppers Stop, Sukhleen Aneja