Minda Corporation, an Indian automotive component manufacturing company owned by the Spark Minda Group, has launched 17 helmet models with 145 variants in the domestic retail market.
The launch marks the entry of Spark Minda into the B2C segment.
In the coming few years, Minda Corporation will look to add over 200 distributors and open exclusive Spark Minda branded outlets across India.
According to Minda Corporation, the protective head gear will be available in three customer segments, namely Economy (Knight series), Mid (Garrison series) and Premium (Armored series).
Additionally, Spark Minda launched 1500 fiber parts, that include plastic-molded, painted components for two-wheelers to address the increasing demand for 2W riders across India.
Ashok Minda — Minda Corporation Chairman and Group CEO said: “The last six decades have seen Spark Minda ushering industry leading solutions in the automotive industry. The amalgamation of the group’s experience along with its impetus on extensive research has lodged it well ahead of its league when it comes to developing products for the future.
“India is the fastest growing major economy in the world. Our foray into the consumer business category will not only make us a part of this iconic growth story of the country, but also reinforce our commitment to provide the highest standards of safety for 2W riders across the country.”
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