Maruti Suzuki India posts strong September 2024 sales with over 184,000 units sold

In a major boost to the Indian automobile industry, Maruti Suzuki India Limited has reported stellar sales figures for September 2024, selling a total of 184,727 units. The company’s performance included domestic sales of 148,061 units, sales to other original equipment manufacturers (OEMs) reaching 8,938 units, and exports totaling 27,728 units. These figures signal a promising start for the upcoming festive season as Maruti Suzuki continues to dominate the domestic passenger vehicle market.

The September figures reflect consistent demand across various segments. In the mini and compact categories, which feature popular models like the Alto, S-Presso, and WagonR, Maruti Suzuki recorded sales of 70,843 units. This segment alone underscores the company’s stronghold in India’s entry-level vehicle market. Although there was a slight year-on-year decline in the compact category, the numbers remained robust with 60,480 units sold.

The utility vehicle segment, featuring models such as the Brezza, Ertiga, Fronx, and Jimny, posted a solid performance with 61,549 units sold, marking a modest increase from the previous year’s numbers. The ongoing popularity of these vehicles has helped the company navigate a fluctuating market. Utility vehicles are increasingly becoming the choice for Indian families and commuters, providing a boost to Maruti Suzuki’s overall sales.

For light commercial vehicles, the Super Carry model also performed admirably, with 3,099 units sold in September, demonstrating steady demand in the commercial sector. Meanwhile, the company’s export numbers surged, growing from 22,511 units in September 2023 to 27,728 units in September 2024. This indicates that Maruti Suzuki’s appeal extends beyond domestic markets, maintaining its reputation as a formidable player in the global automobile industry.

An expert in the automobile industry highlighted the significance of these figures, suggesting that Maruti Suzuki India Limited’s consistent growth in multiple segments underscores its adaptability and consumer trust. He remarked that despite the challenges in the global auto sector, including supply chain disruptions and rising raw material costs, Maruti Suzuki’s ability to sustain high sales volumes reflects its strategic foresight.

The data also revealed some areas of concern. Sales of the Ciaz, a mid-size sedan, dipped significantly, with only 662 units sold in September 2024 compared to 1,491 units in September 2023. The shrinking demand for sedans across the market likely contributed to this decline, as consumer preferences shift towards more versatile vehicle options such as SUVs and crossovers.

Overall, Maruti Suzuki India Limited posted total sales for the fiscal year (April to September 2024) of 1,063,418 units, a slight increase from 1,050,085 units in the same period last year. These numbers highlight the company’s resilience and its ability to meet consumer demand despite external pressures.

The company’s success this month reflects broader industry trends. Analysts believe that the Indian automobile industry is gearing up for a lucrative quarter, with festival season around the corner and consumer confidence steadily rising.

Industry analysts noted that Maruti Suzuki’s focus on diversified vehicle segments has allowed it to cater to various market needs. This versatility, they say, is key to its continued dominance. The company’s strong performance in both domestic and export markets speaks to its strategic decision-making, allowing it to remain competitive despite industry-wide challenges. The analyst further emphasized that Maruti Suzuki’s ability to innovate while staying true to its roots has made it a trusted name among Indian consumers.