Mamaearth and Swiggy Instamart collaborate to promote sustainability on World Environment Day

Mamaearth, India’s premier brand for toxin-free and natural personal care products, has partnered with Swiggy Instamart to launch a unique initiative in celebration of World Environment Day across Delhi NCR. This collaboration aims to distribute complimentary seed samples with approximately 30,000 orders, fostering environmental stewardship and encouraging sustainable practices among consumers.

A Commitment to Environmental Sustainability

The partnership between Mamaearth and Swiggy Instamart is not merely a promotional campaign; it is a profound commitment to promoting eco-conscious living. Through this initiative, both brands aim to inspire consumers to start their sustainability journeys from the comfort of their homes, with the vision of transforming each household into a thriving garden that supports an eco-friendly lifestyle. This effort aligns with Mamaearth’s broader mission to effect positive environmental change through actionable, everyday choices.

Planting the Seeds of Change

Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Limited, which owns Mamaearth, emphasized the impact of individual actions in driving broader environmental change. “At Mamaearth, we believe in the power of doing good to drive meaningful change. Through our partnership with Swiggy Instamart on World Environment Day, we are excited to engage with our consumers and encourage them to join us in our mission to plant goodness and make a difference for the planet,” she stated.

Echoing this sentiment, Anirban Roy, VP – Category, Growth & Revenue at Swiggy Instamart, highlighted the dual benefits of the campaign: promoting sustainability and empowering customers. “We are excited to partner with Mamaearth on this meaningful initiative for World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our consumers to take small but impactful steps towards sustainability,” Roy explained.

Broader Environmental Impact

The initiative is part of Mamaearth’s larger “Plant Goodness” project, which aims to plant 1 million trees by 2025. To date, the campaign has successfully planted 600,000 trees across Rajasthan, Uttar Pradesh, and Haryana in collaboration with local NGOs and farmers. These trees are primarily fruit-bearing, which helps local farmers generate additional income, while simultaneously contributing to carbon sequestration and oxygen production. This agroforestry approach integrates tree planting with traditional farming, creating a sustainable model of agriculture that supports the company’s goal of achieving ‘Net Zero Carbon’.

Mamaearth’s partnership with Swiggy Instamart represents a significant step in corporate responsibility towards environmental sustainability. By integrating their business operations with impactful environmental initiatives, they not only foster a positive brand image but also contribute to crucial ecological benefits. This initiative serves as a model for how companies can effectively engage with consumers to promote sustainable practices that have a real-world impact.