Malabar Gold & Diamonds bets big on AI transformation with Accenture to drive global growth

Malabar Gold & Diamonds, one of the world’s largest jewellery retailers, has launched a sweeping digital transformation initiative in partnership with global technology consultancy Accenture. The collaboration aims to accelerate the company’s business reinvention by embedding an AI-powered digital core across its operations, supporting its ambitions to become a future-ready, data-driven global enterprise.

The initiative, anchored in an intelligent and cloud-enabled infrastructure, is designed to overhaul the retailer’s critical systems—from finance and manufacturing to supply chain management and retail. With more than 380 showrooms across 13 countries, Malabar Gold & Diamonds is leaning on this transformation to improve customer satisfaction, employee efficiency, and overall business agility at scale.

At the centre of this strategic shift is a scalable digital core—custom-built by Accenture to modernise the retailer’s backend processes while ensuring responsiveness to global market trends. This AI-powered platform will use real-time data intelligence to dynamically optimise inventory, pricing, and marketing efforts. Whether managing the fluctuating value of precious metals or adapting fulfilment timelines across geographies, the platform is engineered to provide a seamless omnichannel experience that integrates both online and offline retail journeys.

AI-powered platform to streamline jewellery supply chains and customer experience

A major highlight of the collaboration is how the new digital core will enable Malabar Gold & Diamonds to address longstanding industry challenges. By harnessing AI and predictive analytics, the system will fine-tune sales and distribution strategies based on live data, including the availability and global pricing of precious materials like gold and diamonds. This enhanced visibility will not only streamline supply chains but also sharpen demand forecasting across regions, a crucial advantage in volatile markets.

The platform’s design will also ensure that it complies with local trade laws and regulations across all 13 operating markets. From India and the Middle East to the United States and Southeast Asia, regulatory readiness is being hardwired into the system to protect business continuity and reputation.

According to Abdul Salam K.P, vice chairman of Malabar Group, the transformation underscores the company’s commitment to innovation. He indicated that Malabar Gold & Diamonds has long invested in technology to elevate customer service, and the latest partnership with Accenture marks a new chapter in setting global best practices for jewellery retail.

Expert insight: Why retailers are embracing AI-led digital reinvention

Amneet Singh, Accenture’s Products lead in India, noted that organisations embracing digital core strategies are experiencing up to 60% higher revenue growth and a 40% improvement in profitability. He stated that the partnership will position Malabar Gold & Diamonds to remain competitive amid global supply chain disruptions and evolving customer preferences.

From an industry standpoint, Malabar’s move aligns with a broader trend where legacy retailers are overhauling their operating models to prepare for AI-centric commerce. Analysts suggest that this kind of reinvention—particularly in sectors reliant on commodity inputs and real-time pricing—is critical to long-term relevance and profitability.

The transformation journey also includes significant investments in organisational change management. Malabar Gold & Diamonds plans to implement extensive employee training and upskilling to ensure smooth adoption of the new technology stack. This emphasis on a data-driven culture aims to enable faster decision-making, improved agility, and increased accountability across departments.

Setting new benchmarks for the jewellery retail industry

Malabar Gold & Diamonds’ technology reinvention, facilitated by Accenture’s AI and cloud capabilities, signals a major shift in how the jewellery industry operates. The traditional business of selling gold and diamonds is now being reframed through the lens of data, automation, and customer-centric design. By building an intelligent digital infrastructure, the retailer is poised to set benchmarks not only for operational efficiency but also for how luxury retail connects with consumers in a tech-driven era.

The initiative places Malabar among a select group of global retailers that are redefining legacy business models through intelligent technologies. The seamless integration of AI-powered decision-making tools with customer and supply chain systems reflects a broader movement toward hyper-personalised retail at scale.

With competitive pressures intensifying in global jewellery markets, the transformation could provide Malabar Gold & Diamonds with a strategic edge in pricing transparency, supply chain resilience, and customer trust. As the retailer expands its footprint and readies itself for future market shifts, this partnership marks a pivotal step in embedding long-term digital sustainability into its business DNA.